304 North Cardinal St.
Dorchester Center, MA 02124

Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM

Rosa Designs

Online store with a clean, minimalist yet elegant interface

The journey

The brief was to reflect the ethos of handcrafted jewellery. Being a small boutique store, special care was taken to convey the homely, informal atmosphere expected in a small owner-managed physical shop. Since the underlying code was largely open-source software, the bulk of development work was on various iterative versions of the user interface (UI).

Initially implemented on Magento, the owner of the store requested that the e-commerce platform be made substantially simpler and therefore it was ported to Woocommerce on WordPress.

Special attention was paid to typography on the landing page, in order to convey the branding experience.

The UI was tested on three platforms: desktop, tablet and mobile. 

Being owner-managed, kindly note changes have been made and the site is no longer as pristine as when initially launched.